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Financial Intermediation, Sustainable Banking and Marketing

Financial Intermediation, Sustainable Banking and Marketing

Articles In Press

Research Article DOI : doi.org/10.63620/MKJFISBM.2026.1009
Article Title: The Role of Strategic Improvisation in Enhancing Customer Loyalty through the Quality of Tourism Services
Authors: Mokhtar Mohammad Ahmad Sharafuddin* & Prof. Dr. Zayed Ali Abdul Khaleq Al-Manzuoa