Financial Intermediation, Sustainable Banking and Marketing

About Journal

The financial services sector has entered a period of significant transformation, shaped by emerging technologies, global regulatory pressures, sustainability imperatives, and evolving consumer expectations. These forces are redefining the role of financial intermediaries, altering the objectives of modern banking, and changing how institutions engage with clients and stakeholders. The Journal of Financial Intermediation, Sustainable Banking and Marketing has been established to support academic research and professional inquiry into these overlapping domains.

The journal focuses on three interconnected areas: the structure and functioning of financial intermediaries, the integration of sustainability into banking operations, and the application of strategic marketing within financial services. These areas are no longer viewed in isolation. Institutional performance is now assessed not only by financial returns but also by ethical conduct, environmental responsibility, and customer engagement. By addressing these themes together, the journal offers a platform for exploring how financial institutions are evolving in both intent and function.

This publication serves researchers, practitioners, regulators, and students in finance, banking, economics, marketing, business strategy, and public policy. It supports the publication of empirical studies, conceptual analyses, policy evaluations, and applied case research. The journal values academic rigour and real-world relevance, aiming to support conversations that extend beyond technical findings to consider practical application and long-term impact.

Topics of interest include:

• The structure, role, and performance of financial intermediaries
• Liquidity management, credit allocation, and systemic risk
• Governance, transparency, and ethical oversight in banking institutions
• Sustainable finance strategies and green lending models
• Integration of environmental, social, and governance (ESG) criteria into banking operations
• Risk assessment frameworks for sustainable portfolios
• Climate-related financial disclosure and regulatory adaptation
• Marketing approaches for financial services in digital and traditional channels
• Consumer decision-making and behavioural insights in retail banking
• Branding, customer segmentation, and loyalty management
• Financial inclusion and outreach to underserved populations
• Innovation in financial technologies and their influence on institutional marketing
• Comparative analysis of national and regional financial systems
• Public-private cooperation in sustainable banking initiatives
• Regulation and compliance for ethical marketing and data privacy

The Journal of Financial Intermediation, Sustainable Banking and Marketing encourages interdisciplinary contributions. Authors may approach topics from economic, managerial, legal, or behavioural perspectives, and may draw on methods from quantitative analysis, qualitative research, or mixed approaches. Studies that compare institutional practices across regions or time periods are welcomed, as are manuscripts that analyse policy outcomes or regulatory reforms.

The journal gives priority to work that identifies challenges and proposes viable responses. This includes research focused on the barriers to implementing sustainability goals, tensions between financial growth and social responsibility, and the alignment of institutional incentives with broader development objectives. The marketing dimension is treated as a critical part of institutional function, influencing both product design and public trust.

Authors are invited to submit manuscripts that reflect theoretical innovation, methodological clarity, and relevance to practice. The journal also welcomes contributions that document industry experience, particularly when lessons can be generalised or when new frameworks are introduced. Collaboration between academic researchers and financial professionals is encouraged, provided that the manuscript maintains a scholarly tone and is supported by appropriate analysis or evidence.

All submissions undergo a double-blind peer review process. Manuscripts are reviewed by qualified experts who assess originality, technical quality, clarity of presentation, and relevance to the journal’s scope. Authors will receive detailed feedback and may be asked to revise their manuscripts before final decision. The journal’s editorial board consists of professionals with expertise in finance, banking regulation, sustainability, and strategic marketing, ensuring a well-rounded evaluation of submitted work.

The journal publishes several article types:

• Full-length research articles
• Review articles
• Short communications
• Policy and regulatory analysis
• Industry case studies
• Methodological notes
• Letters to the editor
• Commentary and opinion pieces

Authors must ensure that their submissions are original, not under consideration elsewhere, and free from plagiarism. Appropriate acknowledgment of funding sources and any potential conflicts of interest must be disclosed. Submissions that include research involving human subjects must demonstrate compliance with ethical guidelines and include evidence of informed consent, where applicable.

The Journal of Financial Intermediation, Sustainable Banking and Marketing accepts submissions from all regions and is committed to reflecting a range of institutional, cultural, and regulatory contexts. Contributions from emerging economies, comparative cross-border studies, and region-specific case analyses are strongly encouraged.

The journal operates under an open-access publishing model. An Article Processing Charge will be levied upon acceptance of the manuscript. Authors will receive full details of the APC and publication process at the time of final decision.

This publication is intended to serve as a forum for the exchange of ideas that can support more responsible, transparent, and sustainable financial systems. By bringing together research on financial intermediation, ethical banking, and consumer engagement, the journal aims to contribute to the design and operation of institutions that respond effectively to the changing needs of economies and societies.