Aim & Scope
The Journal of Financial Intermediation, Sustainable Banking and Marketing is committed to advancing scholarly understanding of the evolving roles that financial intermediaries play in shaping economic outcomes, guiding sustainable development, and engaging stakeholders through strategic communication. The journal aims to provide a credible academic platform for the publication of research that investigates the design, function, governance, and transformation of financial institutions in response to shifting economic conditions, regulatory expectations, and societal demands.
The journal seeks to promote inquiry into how banks and other financial intermediaries integrate sustainability principles into their decision-making processes, manage environmental and social risks, and respond to the global push toward ethical finance and responsible investment. At the same time, the journal recognises the importance of marketing and consumer engagement in ensuring that financial services remain accessible, transparent, and aligned with client needs.
Through the publication of original research, reviews, case studies, policy evaluations, and theoretical contributions, the journal aims to facilitate the exchange of knowledge between academics, industry professionals, regulators, and policymakers. It aspires to contribute to better-informed decisions across the banking and finance ecosystem by encouraging rigorous analysis of emerging models, institutional practices, and regulatory interventions.
The Journal of Financial Intermediation, Sustainable Banking and Marketing also encourages interdisciplinary work that bridges finance, marketing, economics, management, public policy, and sustainability studies. It is particularly interested in research that demonstrates practical relevance, theoretical advancement, or methodological innovation in areas of strategic interest to banks, regulators, and customers alike.
Scope
The scope of the journal reflects the increasing complexity and interconnectedness of financial services in a globalised, digitised, and environmentally constrained world. The journal invites submissions across three major thematic domains:
1. Financial Intermediation
The journal welcomes research that examines the mechanisms, structure, and performance of financial intermediaries. Authors may explore how financial institutions allocate capital, manage liquidity, transmit monetary policy, mitigate systemic risks, and promote financial stability. Relevant topics include:
Role of banks, non-bank financial institutions, and fintech platforms in intermediation
Credit creation, risk-sharing, and liquidity provision
Institutional responses to financial crises and economic shocks
Central banking, monetary transmission, and regulatory architecture
Capital adequacy, reserve requirements, and risk-based supervision
Interbank markets, payment systems, and financial market infrastructure
Evolution of financial intermediation in emerging markets
Role of financial intermediaries in long-term capital formation
Impact of financial technology on traditional banking models
Submissions that compare financial intermediation models across countries or that analyse historical transformations in financial systems are particularly encouraged. Papers exploring governance structures, risk controls, or accountability mechanisms within financial institutions also fall within this theme.
2. Sustainable Banking
This section of the journal addresses the growing interest in environmentally and socially responsible banking practices. Authors are invited to contribute research on how financial institutions adopt sustainability frameworks, measure performance, manage stakeholder expectations, and align operations with international development goals. Topics may include:
Integration of ESG criteria into credit evaluation and portfolio management
Green banking products and sustainable lending instruments
Impact investing, social bonds, and environmental finance
Disclosure practices and sustainability reporting in the financial sector
Stress testing for climate risk and scenario analysis
Role of banks in financing low-carbon transition strategies
Institutional responses to climate-related financial regulations
Board-level governance and strategic alignment with sustainability goals
Partnerships between banks, governments, and non-financial actors in supporting sustainability outcomes
The journal encourages work that assesses the effectiveness of sustainability initiatives from both operational and regulatory standpoints. Submissions may also examine customer perception of sustainability commitments, stakeholder engagement processes, or challenges in aligning commercial objectives with environmental and social impact.
3. Marketing and Consumer Engagement in Financial Services
Recognising that financial institutions operate in increasingly competitive and digitalised environments, the journal supports research on marketing strategies, customer relationship management, and user behaviour in the context of financial products and services. Areas of interest include:
Brand positioning and identity in the banking sector
Personalised financial services and digital marketing campaigns
Customer satisfaction, retention, and switching behaviour
Behavioural finance applications in retail banking and investment marketing
Customer trust, privacy concerns, and perceptions of fairness
Use of mobile applications, online platforms, and digital tools in customer engagement
Financial literacy programmes and outreach strategies
Product innovation and customer-centred design in banking
Service quality and channel integration in omnichannel banking
Role of social media in influencing consumer choices and brand perception
The journal is open to both quantitative and qualitative studies that explore how institutions build loyalty, respond to consumer expectations, and develop ethical marketing strategies. Cross-cultural comparisons, segmentation analyses, and studies focused on marginalised or underserved populations are especially welcome.
Intersections and Emerging Themes
The Journal of Financial Intermediation, Sustainable Banking and Marketing recognises that the boundaries between finance, sustainability, and marketing are becoming increasingly blurred. Authors are encouraged to submit work that investigates the intersections between these areas. Examples include:
The marketing of sustainable financial products
Customer response to ESG disclosures in banking
Institutional brand value linked to ethical performance
Regulatory effects on consumer transparency and financial inclusion
Co-creation of value through participatory financial service models
Stakeholder theory applications in banking strategy
The journal also welcomes critical reflections on the challenges of implementing sustainable finance frameworks, particularly in emerging markets or under complex regulatory conditions.
Geographic and Institutional Diversity
Submissions are welcome from all countries and regions. The journal supports research that reflects diverse institutional contexts, market structures, and cultural influences. Comparative and cross-national studies are encouraged, especially those that address differences in regulatory approaches, banking penetration, and consumer behaviour.
The journal values contributions from academic researchers, central bankers, financial professionals, regulatory officials, and development finance experts. Collaboration between academia and practice is encouraged, as long as the work maintains academic standards and clarity of purpose.
By covering this broad scope, the journal seeks to become a leading venue for the study of how financial systems evolve to meet modern expectations of responsibility, transparency, and customer engagement. The editorial board remains committed to publishing content that is both intellectually rigorous and practically valuable, contributing to scholarship and to improved outcomes in the global financial ecosystem.
