Journal of Digital Marketing, E-Commerce, and Consumer Analytics

About Journal

The Journal of Digital Marketing, E-Commerce, and Consumer Analytics provides a platform for research and analysis that explores how businesses engage, convert, and retain customers in the digital environment. The journal examines the strategies, technologies, data practices, and consumer behaviours that shape marketing effectiveness and e-commerce performance in diverse sectors.

Digital marketing and online commerce have become essential components of business strategy worldwide. From targeted advertising and content personalisation to secure payment systems and post-purchase engagement, the digital marketplace requires coordinated approaches that combine creativity, technology, and data-driven insight. This journal supports scholarly work that critically examines these processes, evaluates emerging practices, and explores the factors influencing online consumer decisions.

We invite contributions that address the planning, execution, and optimisation of marketing campaigns, e-commerce platforms, and customer analytics systems. Submissions may focus on consumer experience, platform design, advertising performance, customer relationship management, or the role of analytics in strategic decision-making.

Areas of focus include, but are not limited to:

• Online consumer behaviour and decision-making
• Search engine marketing and optimisation strategies
• Social media marketing and influencer engagement
• E-commerce platform architecture and usability design
• Personalisation systems and recommendation algorithms
• Digital advertising formats, performance, and ROI analysis
• Mobile commerce and app-based purchasing
• Payment gateway security and fraud prevention
• Omnichannel retail strategies and integration
• Customer data collection, storage, and analysis methods
• Predictive analytics for marketing and sales forecasting
• Privacy, consent, and ethical data use in marketing
• Cross-border e-commerce and cultural market adaptation
• Consumer trust and brand reputation in digital markets
• Artificial intelligence in campaign targeting and optimisation

The journal accepts original research, analytical models, case studies, comparative analyses, literature reviews, and applied studies. Authors are encouraged to link theoretical frameworks with practical applications that demonstrate measurable results or operational improvements.

All manuscripts undergo a double-blind peer review process. Reviewers are selected based on their expertise in marketing, e-commerce, analytics, and related fields. Evaluation criteria include clarity, originality, methodological soundness, and relevance to the journal’s aims.

An Article Processing Charge will be applied upon acceptance, with details provided after editorial approval.

By publishing work that combines marketing theory, e-commerce practice, and data analytics, the Journal of Digital Marketing, E-Commerce, and Consumer Analytics aims to promote research that enhances both academic understanding and industry application in the digital marketplace.