Aim & Scope
The Journal of Digital Marketing, E-Commerce, and Consumer Analytics is dedicated to advancing research on the strategies, tools, and data practices that influence marketing performance and online commerce outcomes. It serves as a forum for interdisciplinary work connecting marketing science, information systems, behavioural economics, and data analytics.
We seek studies that address both the technical and strategic aspects of digital marketing and e-commerce, with particular emphasis on consumer insights and performance measurement. Submissions may examine established practices or emerging trends, provided they offer substantial contributions to theory or application.
Scope
- Consumer Behaviour and Experience
- Decision-making in online purchasing
- The role of trust, risk perception, and satisfaction in retention
- Cross-cultural studies of consumer preferences
- Impact of design and usability on buying behaviour
- Digital Marketing Strategies
- Content marketing and engagement models
- Search engine optimisation and paid search campaigns
- Social media strategy and influencer partnerships
- Programmatic advertising and real-time bidding systems
- E-Commerce Platform Development
- User interface and user experience design for online retail
- Mobile-first and app-based commerce strategies
- Cross-border trade and localisation challenges
- Integration of online and offline channels
- Data Analytics and Measurement
- Predictive analytics for customer segmentation and targeting
- Attribution modelling for campaign effectiveness
- Real-time analytics dashboards and reporting systems
- Machine learning applications for personalisation
- Privacy, Ethics, and Compliance
- Data protection regulations and marketing compliance
- Consumer consent and transparency in data use
- Ethical considerations in algorithm-driven marketing
- Mitigating bias in predictive and targeting models
- Emerging Technologies and Trends
- AI-powered chatbots and virtual assistants in e-commerce
- Voice search optimisation and smart device integration
- Blockchain applications in payment systems and loyalty programs
- Augmented and virtual reality in customer engagement
Authors are encouraged to connect their research to both theory and application, ensuring practical relevance for academics, industry professionals, and policymakers.
