Abstract: Journal of Digital Marketing, E-Commerce, and Consumer Analytics

Abstract:
This study systematically reviews existing literature to assess the influence of financial technology (FinTech) in fostering financial inclusion and enhancing business growth in Tanzania. Using a comprehensive search strategy across multiple academic databases, 5,534 articles were initially retrieved, and relevant studies were screened and analyzed to address the key objectives of accessibility, usage, business impact, and adoption challenges in FinTech. The findings indicate that FinTech has significantly improved access to financial ser vices, particularly through mobile money, agency banking, and digital lending platforms, enabling both in dividuals and businesses in rural and urban areas to engage with formal financial systems. Moreover, Fin Tech has facilitated greater use of financial products and services, including savings, credit, and insurance, although adoption depth is constrained by digital literacy, trust, and awareness. In terms of business growth, FinTech has enhanced efficiency, improved cash flow management, and formalized micro, small, and medium enterprises (MSMEs), though challenges such as interoperability issues, infrastructure gaps, and regulatory uncertainties remain. The review further identifies major barriers to FinTech adoption, including weak net work coverage, high data costs, low trust, and limited digital literacy, which require coordinated efforts from policymakers, regulators, and service providers. The study concludes that while FinTech holds substantial potential to advance financial inclusion and support economic growth, targeted interventions, digital literacy programs, and supportive policy frameworks are critical to maximizing its impact in Tanzania. These findings offer valuable insights for researchers, policymakers, and practitioners aiming to strengthen inclusive digital f inance ecosystems.