Sustainable Entrepreneurship in Hospitality: Financial Viability of Green Investment Projects
Abstract:
This paper examines the viability of green investment projects in the hospitality sector, highlighting the role of sustainable entrepreneurship as a response to the growing demand for eco-friendly practices. The main objec tive of this paper is to research how entrepreneurs can structure businesses that integrate sustainability into hotel construction, operation and management. The methodology employed was based on a literature review covering Sustainable Development Goals (ESG) criteria, financial incentives and empirical examples of sus tainable hospitality, complemented by the analysis of case studies and financial projections. Classical project evaluation tools, such as the Net Present Value (NPV) and the Internal Rate of Return (IRR) were used to assess the economic viability and benefits of sustainable practices. The research results suggest that the adoption of green practices, combined with access to tax incentives and subsidies, contributes to the competitiveness and profitability in hospitality. In addition, it was found that sustainability plays as a competitive differentiator, pro moting greater customer loyalty. This study offers practical recommendations for entrepreneurs who wish to be optimize their operations, while coping with the demands of more sustainable markets, integrating innovation and environmental responsibility.
