Integrating Resource-Based View, Resource-Advantage Theory, and Ser vice-Dominant Logic: A Conceptual Framework for Sustainable Strategy in Sports Organisations
Abstract:
This research develops and validates the first integrated strategic framework that combines the Resource-Based View (RBV), Resource-Advantage Theory (RAT), and Service-Dominant Logic (SDL), specifically designed for sports organisations. Through a sequential mixed-methods approach incorporating stakeholder-informed framework development, the study addresses critical gaps in existing sports management literature by provid ing comprehensive guidance for strategic management within complex stakeholder environments. The empiri cal investigation, conducted through a three-phase methodology involving focus groups, surveys, and in-depth interviews with key stakeholders from Club X (an Irish Premier League team), reveals that success in sports or ganisations is fundamentally multi-dimensional and stakeholder-defined. The integrated strategic framework is operationalised through three practical tools: the Strategic Asset Implementation and Prioritisation Tool, the Strategic Alignment Dashboard, and the Stakeholder Co-Creation Matrix. These tools translate theoretical insights into actionable guidance, maintaining both theoretical coherence and practical effectiveness. The research demonstrates that theoretical integration can overcome the limitations of individual theories while creating synergistic benefits that provide more holistic strategic guidance than single-theory approaches. The framework's emphasis on stakeholder engagement and collaborative value creation reflects broader trends toward more participatory and sustainable approaches to organisational management, positioning sports or ganisations to lead these developments while balancing commercial success with social responsibility.
