Abstract:
According to Melian-Azola et al. (2020) hotel managers have to face a lot of difficult situations affecting the tourism industry, including environmental issues, economic crises, pandemics, regulatory changes, and new customer demands. Moreover, due to the new regulations and policies of European Union and United Nations, tourism companies have to adopt a new philosophy and traditions regarding the sustainable development. However, tourism industry is one of the entrepreneurs, because is one of the first sectors, which establishes definitions and principles for ‘sustainable tourism’, strategies and action plans [1].