Abstract:
The need to analyze the efforts made by the Balkan countries to attract foreign direct investment is dictated by the important role that the Balkan Peninsula plays as a crossroads of important economic and political interests. Knowing their experience in the field of attracting foreign capital is of great importance, since the geographical location and the peculiarities of the regional market are important factors that influence the entrepreneurial choice. The socio-political situation in the Balkans in the 1950s was very different for indi vidual countries, due to the established different political, economic and social systems. This predetermines the corresponding attitude towards the place and role of foreign capital in their economic development. Here, the political palette is very diverse as there are countries from different economic blocs and also non-aligned countries. At the beginning of the 21st century, the countries found themselves in a radically different situation after the political and social changes in the 1990s. A group of countries such as Greece, Turkey, and Romania occupy unique leadership positions, regardless of economic crises and economic shocks. Other countries such as Bulgaria and the countries of the former Yugoslavia are making complex efforts to attract foreign direct investment with variable success. The authors, using various research methods, will attempt to analyze the future trends in this prospective area of Balkan economic relations.