Abstract:
The concept of Design thinking – the process of creating a successful product for specific markets is popular today and used by managers in practice. However, we first ask ourselves the question: “What is thinking? What is design thinking when designing product shapes, not purely from the perspective of product management?”. Is it a specific cognitive ac tivity, or the aforementioned chronologically arranged analytical and testing steps in product development, as the M.I.T. concept of Design thinking talks about? The unique thinking of a student – a future designer is influenced by many factors. The content of the article wants to draw attention to what primarily influences thinking, what is the output of the author’s thinking and what impact it has on the designed product. By understanding the essence, the teacher helps the student to strengthen personal positives.