Creating Attractive Hotels - Contemporary Challenges in Design and Architecture: Sustainability, Emotional Aspects and Desirable Elements in Hotel Selection
Abstract:
Background: Architecture and design, understood as artistic disciplines, go beyond the purely functional requirements of a building program and become key factors in creating attractive and recognizable hotel facilities. In the contempo rary tourism context, hotels increasingly function as symbols of destinations, with architecture and design telling unique stories, contributing to the differentiation and success of hotel projects.
Objectives: The aim is to explore the role of architecture and design in creating attractive hotels with an emphasis on contemporary challenges, sustainability, emotional aspects and desirable elements of architecture and design in the hotel selection process.
Methods: Content analysis was conducted using qualitative data collected through in-depth interviews with hotel archi tects and designers.
Results: The research findings showed that architects emphasize the importance of integrating sustainable solutions, such as ecological materials and energy efficiency, and emotional aspects such as creating spaces that encourage a pleasant atmosphere, local identity and sensory activation. Aesthetics and design, connection to the local context and history, innovative approaches, and functionality and comfort were identified as desirable elements when choosing a hotel.
Conclusion: The research provides useful guidelines for creating spaces that are visually attractive, emotional, sustain able, and adapted to the needs of guests, while respecting local history and culture.
