Abstract:
Amidst global environmental challenges, integrating green innovation across industries is crucial. This paper conducts a cross-industry exploration of green innovation processes. Industries differ in technological expertise, regulatory environments, and resources. We investigate the role of external partners, collaboration strategies, change management, and challenges. Multiple case studies are analysed, revealing common challenges and unique opportunities. The study underscores the significance of cross-industry insights for fostering green innovation. This paper offers practical insights, guiding industries towards sustainable evolution.