Behavioural Economics of Jung’s Dimensions of Consciousness
Abstract:
The authors of this article, a social worker, an investor and a business analyst are interested in the application of Dr Carl Jung’s dimensions of personality to the understanding of approaches to decision making and consciousness changes and choices in economic behaviour analysis. This article posits a combination of two dominant theories of Consciousness. - [ Baars, Global Workplace Theory (GWT) and Tononi. Integrated Information Theory (IIT), posited as a panpsychic Strategic Life Force (SLF) theory [1-4]. The study involved a comparison between 273,665 individuals who visited a doctor in the past year (patients) and 19,280 individuals who did not (non-patients). The results showed significant differences in psychological types and confidence levels between these groups. Specifically, non-patients exhibited lower confidence and lower investment rates among those with SFJ (Sensation, Feeling, Judging) dimensions, while higher confidence and greater investment levels were observed in those with TPN (Thinking, Perceiving, Intuition) dimensions. These findings support the continued relevance of Jung’s dimensions, demonstrating their alignment with J.G. Miller’s living systems theory [5]. Additionally, the integration of Global Workspace Theory (GWT), Integrated Information Theory (IIT), and Benjamin’s Strategic Life Force (SLF) theory-based on Jung, Hofstede and Porter [1, 6, 7] -offers a comprehensive framework for measuring business consciousness, managing VUCA conditions, assessing risk, and making rational investments. This integrative approach underscores the necessity of incorporating psychological insights into economic models to enhance predictive accuracy and strategic planning, thereby enriching the discourse on economic rationality and behaviour in contemporary contexts.
