Is Fake News (Disinformation) the Biggest Enemy of Ethics in Professional Journalism in Kosovo?
Abstract:
To understand exactly what fake news is and what is real news, we definitely need to understand how accurate and real news is written. There are many definitions about what is actually called fake news. However, the terms "Disin formation" and/or "Misinformation” dominate. Fake news remains a challenge and a very serious problem for the online media in Kosovo, including the part of ethics, which is has not recovered and it is still a problem. Kosovar portals, I believe most of them have insufficient staff and non-professional editors. They are being influenced by the phenomenon of fake news, without wasting time to verify whether the news, the event, the chronicle, the video or photo, is true or fake. It is painful from a professional and ethical point of view when you see fake news, when you see news circulating unverified by Kosovar newsrooms. Unfortunately, fake news in Kosovo is spread even by the online media, which call themselves credible and influential in the Kosovar public opinion. This phenomenon must be stopped, we must do our best to make the editors of these portals understand that fake news damages the public's health, puts mental and emotional pressure on a layer of the public that is almost influenced and victimized by this (unverified) fake news. Newsrooms that spread fake news must first understand the importance of how real news is produced. Without knowing how real news is created, they find it difficult to identify or distinguish it from the fake news.
