Determinant Factors Influencing Domestic Tourist Flow to Harar City, Eastern Ethiopia
Abstract:
The main objective of this study was to examine the determinant factors affecting domestic tourist flow to Harar city in eastern Ethiopia. To achieve this objective, the study used both descriptive and explanatory research designs with qualitative and quantitative research approaches. The study collected data from both primary and secondary sources. The primary quantitative data was collected from 360 respondents, with 14 informants targeted. Probability and non-probability sampling were used to select informants. Data was analyzed using statistics using SPSS 20 software. The study found that factors such as attractiveness, transportation, security, hotel service quality and tour guides have a positive impact on domestic tourist flows, while price has a negative but significant impact. In conclusion, the attractiveness of the city of Harar for domestic tourists is influenced by factors such as cultural heritage, quality of transportation, affordability, security measures, hotel services and knowledgeable guides that can increase the number of visitors. The researchers suggest that the city should focus on improving attractions, transportation, prices, security, hotels and tour guides to attract and retain more tourists, thereby boosting the city.
